On the famous screen, the virtual character appears displaying the brand’s new folding smartphones
Virtual influencer with the largest number of followers in the world, Lu, from Magalu, made its debut this Wednesday (10) in Times Square, in New York, in the United States. The reason for Samsung’s Galaxy Unpacked event, where the manufacturer revealed the 2022 releases of its main line on the market, Galaxy.
On the famous screen, the virtual character appears displaying the brand’s new folding smartphones. In the announcement, there is also the information that they will be available in Brazil from the 23rd of August.
In addition, the strategy included the production of content for followers on social networks, showing the backstage and moments of the trip since leaving Brazil. It also brought together other companies that make up the Magalu ecosystem, such as the Jovem Nerd portal, Steal The Look and Canaltech, all acquired in the last two years.
This will be the first international campaign of Magalu Ads and the debut of a Brazilian virtual influencer on the most famous avenue in the world, says Leonardo Corra, advertising manager at Magalu. The action is another milestone in the history of Lu and the company. We are increasingly solid with our branding strategy in partnership with major global advertisers.
