Anyone who lived through the 1990s knows who Nick, AJ, Kevin, Brian and Howie are. Yes, I’m talking about Backstreet Boy, an American band that accumulates hits, awards and fans around the world to this day. And it was in the Backstreet Boys that the brand was inspired by the end-of-the-year message.
Called ‘Petstreet Dogs’, the film tells about the pet’s experience in a homestay, where he will spend his vacation and will be treated “like a king”. The jingle’s lyrics reveal the enthusiasm that the pet demonstrates when he learns that his ‘vacation’ is also coming.
“The songs celebrate different styles and seek to emphasize the benefits of the service we offer, ideal for those who have a pet and need to be away during travel and vacation periods,” says Gessica Aragão, brand and content coordinator at DogHero.
Campaign: “Jingle – Petstreet Dogs”
Composition: Emeli Brito, Gessica Aragão and João Carlos Martins
Musical production: Wonder Bettin
Art direction: Emeli Brito
General direction: Gessica Aragon