Official sponsor of the Seleo, the brand reinforces the Brazilianness of the yellow jersey in a video manifest that rekindles the passion for football
100 days before the World Cup, Brahma launched a campaign to call on Brazilians to take their Brazilian team shirt out of their closet and cheer for the sixth championship.
The campaign, created by Africa, features the voice of the narrator Galvo Bueno calling people to unite and marks the beginning of the communication of the brand that sponsors the Selection for the seventh time.
Brahma has always strongly believed that there are more things that unite us than separate us. Our mission has always been to unite Brazilians through national passions – Carnival, barbecue, music, football. Now, the feeling we heard is that, regardless of the differences off the field, people want to cheer for the team, shout a goal and feel the wonderful atmosphere of a World Cup. With this campaign, we want to remind Brazilians that the World Cup is almost here, said Daniel Wakswaser, VP of marketing at Ambev.