The initiative began to be broadcast this Wednesday (10), with a statement by comedian and presenter Dani Calabresa
Following the return of the agency’s name to the three famous letters at the end of July, DPZ is inviting professionals and personalities to tell and share their stories with the agency founded by Roberto Duailibi, Francesc Petit and José Zaragoza. The idea arose after the spontaneous reaction of people in the market welcoming the return of the iconic acronym.
The initiative began to be broadcast this Wednesday (10), with a statement by comedian and presenter Dani Calabresa. In the next few days, videos of actors Claudia Raia, Dan Stulbach and Paulo Vieira, and of the poster boys Jos Valien, the eternal Baixinho da Kaiser, and Carlos Moreno, the Boy Bombril for many years, should also appear.
The agency’s idea is that other people and professionals share their stories. “DPZ made memorable campaigns with slogans and characters that became historic, such as Leo do Imposto de Renda, Baixinho da Kaiser, Garoto Bombril and the famous toilet paper butler Neve. In one way or another, the vast majority of Brazilians has a history with these campaigns. We want consumers to participate with us in this tribute”, says Benjamin Yung Jr.
The movement started in July is also reinforced by the launch of a website. L, presents a timeline with cases and moments that marked the trajectory of the agency in the advertising market, in a story told by three kittens, a brand that Francesc Petit created to associate with the three founding partners.
