Material was developed in conjunction with ABA (Brazilian Association of Advertisers)
Apro (Brazilian Association of the Production of Audiovisual Works) presented this Thursday (11) the Guide to Good Practices for Hiring Advertising Production Services.
The material, developed in conjunction with the Sourcing Committee of the ABA (Brazilian Association of Advertisers), aims to reinforce the main points of attention at each stage of a production, from the competition, through contracting and production, to an eventual renewal.
The ESG agenda imposes a series of challenges and without a doubt this Guide meets one of the pillars that is Governance, so that we can have a market guided by an increasingly ethical, responsible and transparent management. Our objective is to strengthen the trip between advertisers, agencies and production companies, said Marianna Souza, Apro’s executive president.
