Design of the new packaging was in charge of CBA B+G
Nestl presented a special edition of the Passatempo cookie with illustrations of the Brazilian Sign Language (Libras) alphabet, as a learning and inclusion tool.
The launch campaign brings the motto Fun and learning to everyone, in order to talk about inclusion with children. In addition, the initiative has a hotsite with activities and didactic games to teach the alphabet in Libras.
The initiative was conceived by Publicis, which also developed the branding, the images of the alphabet printing on the cookie and the campaign. The version will be sold in a limited edition throughout Brazil from the end of this month.
The design of the new packaging was in charge of CBA B+G.
At Publicis, we believe that each project is an opportunity to generate reflection and meaning, to raise awareness of important issues and the responsibility of all of us in building a more inclusive and accessible society for all, emphasizes Dani Ribeiro, executive director of Publicis creation.
technical sheet
Agency: Publicis Brasil
Title: Libras hobby
Product: Hobby
Client: Nestl
Creation: Domenico Massareto, Fabio Astolpho, Dani Ribeiro, Leandro Pinheiro, Vinicius Claudino, Lucas Andrade, Igor Carneiro, Lucas Negreiros, Anderson Dias, Gustavo Miranda, Claudia Cecilia, Paola Otsuka, Icaro Lincoln
Art buyer: Raphael Macedo
Attendance: Gabriela Borges, Maria Carolina Camargo, Marina Boix, Gabriella Oliveira, Elisa Gabriel, Diego Netto
Projects and technology: Renata Carvalho, Marcelo Holanda, Marcos Montagna, Mayra Gaino
Customer Approval: Luigi Segatto, Leandro Cervi, Helen Andrade, Kamilla Cleto and Priscilla Berbert
Illustrated: Black Madre and Estudiorama
Website: F5 Web Design and Updated Technology
