The brand will have a three-story interactive stand, located next to the Mundo Stage
Volkswagen do Brasil, sponsor and official car of Rock in Rio Brasil 2022 and co-sponsor of the Sunset Stage, will be present for the fourth time at the festival.
The brand will have its own interactive three-story stand, measuring approximately 450 square meters and located next to the Mundo Stage.
In the stand, in addition to the ID.4 and the VW Nivus, there will be a space dedicated to the Way To Zero, the company’s strategy that aims to neutralize CO2 emissions by 2050. In this company’s decarbonization plan, electric models will join the hybrid and ethanol-flex models in the region.
“We will activate our brand aligned with Nossa Volkswagen, that is, much more modern, vibrant and human. We will exhibit our SUVWs with a focus on Nivus and Taos models; show our understanding of the future of the automotive sector, exemplifying with our Way To Zero strategy “, said Roger Corassa, Vice President of Sales & Marketing at Volkswagen do Brasil.
The company also has a space in the VIP area of Rock in Rio, where the ID.4 will also be exhibited.
In addition to the shelf, the brand will set up the “Volkswagen House” near Cidade do Rock, which will serve as a meeting point for the brand’s guests, actions with the press and exhibition of products such as the SUVW family, which includes Nivus, T- Cross and Taos, and the brand’s first electric SUV, the ID.4.
“Sponsoring a festival like Rock in Rio Brasil 2022 will positively impact the public we want to talk to. We will also have many other news that we are eager to announce soon,” added Corassa.
