Comprising 12 pieces, the collection features items such as coats, utility vests and a detachable thermal insulating bag.
The KitKat brand closed a collab with the brand Another Place inspired by rock and the universe of festivals. Comprising 12 pieces, the collection features items such as coats, utility vests and a detachable thermal insulating bag.
The collection translates the essence of KitKat, with pieces without gender, tones and colors of the brand, which mix attitude and offer freedom of identification and expression. All designed for an audience that appreciates comfort and does not give up personality when composing their looks, in the best Have a break style, says Patricia Nacamuta, Brand Marketing Manager
The action was conceived by Ogilvy Brasil and was led by Rafael Nascimento, creative director of Another Place.
“We have been following a very high demand from our public for pieces before the big music festivals. People like to think and put together special looks for these moments and many come to ANP to look for pieces that are versatile, practical and with a unique design or prints. “, says Nascimento.
