As part of the campaign “The match that prevails”, Vigor bets on a language widely used in the digital world to help its consumers in the combination of the best cheeses of the brand: the horoscope. Created by DM9, communication encourages interactions and fun and vigorous experiences in choosing the ideal product harmonization according to each consumption situation.
To reinforce the concept “The match that prevails” in the language of social networks, the brand launches today (11) a special filter on Instagram with the “Vigorous Horoscope”. In it, people will be able to find out if they are “parmesan with ascendant in special beers” or “gruyère with moon in fondue”, among other options, and learn in a fun way the best combinations.
In recent days, Force has also prepared a special initiative for consumers. Those who interacted with the brand’s Stories, answering which moment best matches their cheeses, received in the platform’s DM a card with a suggestion of cheese and the best pairing with it, according to the consumption situation and the preference of each profile that joined the game.
Fabio Guima, creative director at DM9, explains:
“The “Vigor Horoscope” aims to communicate the consumption situations of Vigor cheeses, while at the same time we educate about the characteristics of the cheeses and their possible harmonizations, all using a digital language that is successful on social networks.”
Eduardo Jakus, Marketing Director at Vigor, points out:
“With the Vigor cheese line, we aim to democratize the consumption of specialty cheeses in the country, so we increasingly want to bring relevant content about the brand’s cheeses as close as possible to the daily lives of our consumers. This new campaign shows exactly our steps towards achieving this goal and we are very proud of it.”
In addition to Gil do Vigor, the brand ambassador who presented the campaign to the public, in the coming days a team of influencers will interact with the filter, calling on the brand’s followers to participate in the action. Among them, Juzão (@juzao), Negrete (@eunegrete), Leandro Santos (@mussumalive), Alice Aquino (@eualiceaquino), Jimmy Ogro (@jimmy.ogro), Milena Toscano (@milenatoscano) and Natália Kreuser (nataliakreuser) .
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