With the three athletes, he invites people to an action that will offer prizes such as trips to Qatar and gifts signed by the stars
Budweiser has selected Neymar Jr., Messi and Sterling to start activating the Qatar World Cup sponsorship, which enters the 100-day countdown. With the three athletes, he invites people to an action that will offer prizes with the right to travel to watch the games directly from Qatar and exclusive gifts signed by the stars.
Called The Drop, the campaign relies on the social networks of the players and the brand to boost the invitation to followers over the action, which distributes red boxes in some of the most famous cities in the world.
Brazil, the initiative started in So Paulo, at Estdio do Pacaembu, where a giant totem with a QR Code was installed, directing the consumer to register for the action. Starting this Saturday (13) , the initiative offers the coordinates for participants to find the campaign’s prize boxes.
Budweiser and I have teamed up to take fans on an unforgettable journey to the FIFA World Cup. I’m proud to be able to turn dreams into reality as we prepare for the tournament, says Neymar Jr, recently introduced as a brand ambassador.
To participate in the action, interested parties can register by entering the website
