According to the CNDL, the date should take more than 100 million people to purchases, moving more than R$24 billion in Brazilian trade.
Father’s Day will be celebrated this Sunday, August 14th, and according to a survey carried out by the National Confederation of Shopkeepers (CNDL), the date promises to take more than 100 million people to shopping, moving more than R$24 billion in Brazilian trade.
According to the Trends and Insights for Father’s Day study, carried out by Macfor, internet searches related to the date begin between one month and 15 days before, and intensify in the last 6 days before the occasion. In this same period, brands begin to launch their campaigns.
Among the themes brought up by the companies this year, showing paternity in a sensitive way, whether in the deconstruction of masculinity or in language, was the most chosen among the campaigns. See below some of the campaigns that companies and brands are running across the country to celebrate the date.
Free market
The emotional tone takes over the entire film from Mercado Livre’s Father’s Day campaign, which stars actor Chay Suede and seeks to invite consumers to present not only the parents who gave them life or raised them, but also the parents who life gave them as a gift.
The campaign, created by GUT So Paulo, has entries on open and digital TV, as well as influencer marketing actions on Instagram and Tiktok.
Nature
Natura launched two campaigns to celebrate Father’s Day. In one of them, the brand invited rapper and songwriter Mano Brown and his two sons, Domnica and Jorge Dias, with the aim of reinforcing the launch of the Natura Homem Neo line and presenting different perspectives on masculinities from the point of view of the relationship between a father and his son.
On the other hand, in a context of celebrating the date in a more general way and without focusing on a specific product, the brand wanted to bring a new look to masculinity on the date.
The “Mundo Novo” campaign, created by the Gallery, aimed to portray the true relationship between father and son in the visions of Guga and Leo. In the scenes, the father talks about the emotion of when his son was born and how much he relearns about life and the new world with the boy.
Renner
To celebrate the date, Renner invited the athlete and former BBB Paulo Andr, the actor Julio Rocha and the musician Lucas Silveira to show the exchanges and special moments of fatherhood.
The campaign “Love inspires” aims to reinforce how love can promote caring and participatory relationships, and thus connect and inspire other parents.
farfetch
Farfetch brought a campaign that has as its motto the question: what makes your father simply unique? In partnership with GQ magazine, the company aimed to reinforce the platform’s curatorship in a communication that celebrates street style alongside great Brazilian artists, actor Jonathan Azevedo and rapper DonCeso.
creek
For this year’s campaign, Riachuelo presented the Pai Presena concept with a campaign starring Marcos Mion.
The campaign brought the meaning of a father present with practical tips on how presence can be the key to a good relationship with children and family, always showing that there is not just one way to be a father, but different challenges for active fatherhood. .
Dzarm
Dzarm invited parents Guto Cavanha, Jonathan Azevedo and Mateus Verdelho to share their experiences in the brand’s Father’s Day campaign.
In the campaign, they report on their relationships with their children and with fashion.
Band
The Band’s Father’s Day campaign brought testimonials from presenters and journalists from the house and was developed to be able, through the perspective of the parents who are part of the Band’s cast, to honor all the fathers of Brazil.
Among the Band professionals who gave their testimonies are Edu Guedes, Jos Luiz Datena, Neto, Eduardo Oinegue, Joel Datena, Sergio Mauricio, Felipe Vieira, Milton Neves, Henrique Fogaa, Angelo Campos, Tatola, Dennys Motta, Elia Jnior, Joo Paulo Vergueiro, Ronaldo Giovanelli, Denlson, Fernando Fernandes, Reginaldo Leme, Velloso and Souza.
Bradesco
Bradesco is celebrating Father’s Day in a campaign that shows parents and children in moments of real encounters. The campaign was created by Aldeiah. and has the signature “Being a father comes first many times
