If there is something that represents this feeling very well, it is the shirt of the Brazilian team, recognized and respected in all corners of the world, which carries all the tradition of the only five-time champion team in the world. With that in mind, Brahma invites people to take Amarelinha out of the closet and extol all their Brazilianness around the Canarian national team, uniting with a single objective: cheering for the sixth championship!
Recognized for uniting Brazilians through their passions, and always alongside the Brazilian team at all times, Brahma enters the field to reinforce its essence by reminding Brazilians of the real essence of Amarelinha. Packed by the remarkable voice of the last World Cups, the brand brings the narrator Galvão Bueno to call people to this special moment, with a video full of emotion and passion. The campaign was created by the Africa agency and marks the beginning of the brand’s communications, which is heading to its seventh World Cup alongside the Brazilian team.
Check out Brahma’s video:
Daniel Wakswaser, VP of Marketing at Ambev, says:
“Brahma has always been a strong believer that there are more things that unite us than separate us. Our mission has always been to unite Brazilians through national passions – Carnival, barbecue, music, football. Now, with almost 100 days to go until the Cup, the feeling we heard is that, regardless of the differences off the field, people want to cheer for the team, shout a goal with the hopscotch, feel the wonderful atmosphere of a Cup. With this campaign, we want to remind Brazilians that the World Cup is almost here.”
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Brahma wants to unite fans in the hex search in a new campaign appeared first on DNEWS.
