Among the brand’s actions is a stand open to the public with tasting and sale of labels from the portfolio
Baden Baden is the official beer of Taste of So Paulo, a gastronomy festival that takes place this weekend (from 12 to 14) and next (19 to 21) at Clube Hpico de Santo Amaro.
The brand will have a stand open to the public with tasting and selling of labels from the portfolio. In addition, Baden Baden also participates in the Adega Taste program, 30-minute sessions where visitors can chat with the brewery’s beer sommeliers to get to know the universe of drinks.
In another action, carried out in partnership with Meu Copo Eco, it developed an official brand glass. With this, the idea, according to the brand, is not to generate waste at the location and to bring out a new model of disposable cups at events.
This year, the festival’s pillar is social, sustainable and inclusive gastronomy, with the participation of projects and actions that create opportunities, learning and access to the professional gastronomic market.
