Fbiz, Wunderman, Carrefour and Delicatessen are part of the companies that announced signings this week
The agencies led the number of signings of the week GUT SP, Wunderman Thompson and Fbiz were some of them. Production companies also announced new members for their directorial teams, especially Delicatessen Filmes, which hired Joana Jabace, with works for soap operas and series by Globo.
Grupo Carrefour, for example, introduced Esabela Cruz as the new director of inclusive management. And Novabrasil FM, representing the vehicles, brought Diego Amorim to the chair of executive director of the station in Brasília, where he will also act as presenter and columnist.
See all the action of the week.
expansion in content
After creating a dedicated content area, the GOOD So Paulo expanded the department with the arrival of professionals and internal promotions. Bruce Vital e Deyse Albianch were promoted to the position of content strategy manager and are now responsible for the strategic management of content production.
To command the area of data analysis and insights for networks, Tiago Storni GUT So Paulo arrives as BI director. Among his attributions is the structuring of vision, analysis and delivery of data from the content of brands and conversations that take place on social networks.
new function
In order to centralize national, regional and international demands for new businesses and pitches, Patricia Andrade took on a new role at the agency: that of head of growth at WMcCann the executive is also executive VP and general director of the Brasilia office. Patricia was one of those responsible for winning EXA Tecnologia, a digital services startup focused on data security and privacy, a joint venture between FS Security and TIM.
My role will be to have a look at new clients that have feat with the DNA of WMcCann, an agency focused on data, creativity and technology in search of the best business results for brands, said Patricia Andrade.
CPO na Wunderman Thompson
With an eye on the importance of the human resources area for the sustainability of the business, Wunderman Thompson Brasil created the position of chief people officer (CPO), which will be occupied by Camila Arruda. The executive also joins the agency’s c-level alongside Pedro Reiss (CEO), Keka Morelle (CCO), Stela Pirani (CSO), Fabio Bronze (CFO) e Tatiana Magliari (COO).
She will lead the people area and guide the HR discipline. According to WT, its main mission is to participate in all strategic decisions for the future of the agency at the c-level, taking into account the people’s point of view.
return and promotion
Juliana Passini is back at Fbiz, which also announced this week the promotion of Mariana Demarche. As account group directors, the two executives will have the mission of strengthening the agency’s strategic work and transforming customer relationships.
Juliana comes to lead the service of Stellantis and Instituto Maria da Penha, while Mariana (former account director) will be in front of PepsiCo, H2OH!, OUi, Banco BMG and Rexona. They will report directly to the CEO of Fbiz, Paulo Loeb.
Brands&Business
Arm of the FCB group focused on data and CRM, the FCB/Six hired Luana Mello as Brand & Business Director. During her career, she has worked with clients such as Boticrio, Quem disse Berenice, Banco Pan, Votorantim Cimentos and Husqvarna. The director will act under the coordination of Juliana Vilhena Nascimento, managing director of FCB/SIX.
Head na Innova AATB
Isaque Criscuolo has arrived Innova AATB, where he became head of content and strategy. Journalist specializing in digital communication at USP, Isaque will face the challenge of elevating the delivery of social networks in a deeper way and with a great impact on the interest of the target audience.
Ex-Tridente.ag na Gotcha
A Gotcha hired this week Victoria Wescott, ex-Tridente.ag, to be head of social media. Graduated in advertising, the professional has been working for over five years in the area of marketing and communication with a focus on social media. My goal is to make the relationship between brands and their consumers as close and sincere as possible, and able to build even more customer loyalty,” she said.
Novabrasil FM has a new director
A Novabrasil FM announces the arrival of Diego Amorim team, where he becomes the executive director of the station in Brasília, in addition to acting as a presenter and columnist.
A graduate of UnB and with specializations in economics, marketing and multimedia journalism, Amorim worked with Ricardo Noblat at the start of the first political blog in Brazil. He made a career at Correio Braziliense and was a reporter and editor-in-chief of the website O Antagonista.
Carrefour Brasil Group
Esaba Cruz took over the directorship of inclusive management of the Carrefour Group with the mission of implementing a new Management model for Inclusion, on the Diversity platform, which celebrates its 10th anniversary this year.
“I will have the role of continuing to promote this agenda at the head of the Inclusive Management area, which is strategic for our business, our customers, employees and the entire ecosystem, at a time of important cultural transformation for the company,” he said.
New scene directors
This week, three producers presented their new hires. Joana Jabace the new member of the team of directors of Delicatessen Films. In her 17 years at Globo, Joana acted with great names in Brazilian drama, such as Ricardo Waddington and Amora Mautner.
In addition, he participated in the directors’ groups of 12 soap operas and six series, such as Avenida Brasil, Assdio and “Segunda Chamada”.
J na prodigal movieswho arrived was Daniel Levenhagem. With experience in scene direction, editing and animation, Levenhagem went through studios, production companies and some agencies, such as LewLara, Wieden+Kennedy and Crispin Porter + Bogusky.
Finally, the gacha producer Cube Films introduced the production company’s new scene directors: Bob Soares, Diogo Santoro e Rodrigo Portela. They will be assisted by executive Nani Barreto. In addition to producing commercials and integrated projects for brands, the directors will form a creative nucleus for the development of authorial projects: Cubo Colab.
Ex-DM9DDB na Octagon
Sports and entertainment marketing agency Octagon happens to have Marcelo Mandia Martirani as CEO for Brazil and Latin America offices. Graduate in Business and Administration from Insper, the publicist has worked at DM9DDB, Leo Burnett and Talent Marcel.
In addition to it, Octagon announced Giovana Aleixo, who takes over as project director for Mastercard, Red Bull, Nike, TIM and Centauro. J Alice Alcntara arrives as director of planning, after five years at Ambev, where she left as Head of Marketing for Budweiser. Maria Viannawho arrives as project director for Ambev and the NBA, after visiting Africa, WMcCann, among others.
CMO that Knewin
Rose Silva assumed the post of CMO at PRTech Knewinwhere there is the challenge of reformulate the areas of marketing and sales. Rose Silva graduated in marketing with an Executive MBA and a specialization in Services Marketing, in addition to having participated in the International Business Program at FIU Florida International University.
