Innova AATB, through a partnership with Urbia – which operates the concession of Ibirapuera Park, in São Paulo –, signed the update of some contents of the Planetarium, among them the film from the session ‘Olhar o Céu de São Paulo Another Time ‘.
The video was the same since the opening of the attraction in the park, on January 26, 1957. The update of the piece brings a revamped and more dynamic film.
The still photos of the city of São Paulo from the 1950s were replaced by moving images from the archive of photographer Jean Manzon, chosen after being curated by the agency’s team.
The material also brings in its new version a female voice, in podcast format, replacing the old narrative that followed a more didactic line. The idea is for the new generation to identify and absorb the content, as it is closer to reality.
“We brought several innovations to the Planetarium’s content and, at the same time, kept the scientific essence to continue marking the public who visit the site, whether for the first or tenth time in their lives”, comments Alexandre Carmona, managing partner of Innova AATB .
Datasheet:
Qualification: Looking at São Paulo’s Sky Again
Year: 2021
Service: Paulo Prado, Serena Carmona
Creation director e Creation: Walmir Cardoso, Fernando Nascimento, Cleston Teixeira
RTVC: Silvia Ferreira, Jessica Ferreira, Paola Ayala, Veronica Gallano
Producer: Inteli Gente
Audio Production: Baticum Sound Production, Phonogram Audio Production
Customer Approval: João Eduardo Fonseca, Fernando Nascimento, Bruno Santos de Lima, Anna Carolina Vieira Santos, Melissa de Mendonça Moreira
