For six years at the agency, executive dedicating himself to projects focused on ESG
Marcelo Prista left the Z515 branch this Friday (12), where he was partner and CCO since 2016, when he arrived at the branch. According to a note, the executive will start to dedicate himself to new projects with a focus on ESG-related initiatives.
Prista was creative director at agencies such as Z+G Gray, where he worked for the first time with Alan Strozenberg and Zezito Marques da Costa, founders of Z515 alongside Flavio Nara, JWT (currently Wunderman Thompson), PA Publicidade, in-house at Grupo Po de Acar, and by Africa, where he acted for six years in two passages.
“It was a great pleasure to spend these last six years in an operation that was born in the midst of a huge crisis in the country and quickly stood out for delivering successful cases for our clients’ businesses, above all, helping to position leading brands in their markets in a creative and effective way.Now I see new opportunities that I want to embrace, especially linked to social, environmental and management issues, explains Prista.
With Prista’s departure, Strozenberg will continue to accumulate the role of CCO, as he has done since the agency’s founding, in 2015. However, a new creative leadership to share this demand with the executive should arrive soon, the agency said.
