With the objective of promoting the Outback Happy Hour, the brand joined forces with Ambev and spread themed watches around the city of Rio de Janeiro.
Outback Steakhouse prepared an action to publicize its Happy Hour, called Billabong Hour and made in partnership with Brahma and Colorado, through the streets of Rio.
For the campaign focused on Rio de Janeiro, the brand installed street clocks in the shape of the beer in the mug, a hallmark of happy hour, in Barra da Tijuca.
The activation of the clocks in Rio de Janeiro to remind the locals that the Outback has been offering Brahma beer in a frozen mug since its arrival 25 years ago, and that we have the perfect environment to break the routine and enjoy a special moment with friends and families, said Laura Godoi, Marketing Manager at Bloomin Brands, the group that owns the Outback Steakhouse brand in Brazil.
The result of a partnership between Outback and Ambev, supplier of beer to Brahma and Colorado Appia.
Cervejaria Brahma was born in Rio de Janeiro and has always had a strong connection with the city and, at this moment, we are going to take Brahmosidade in a new way to Rio de Janeiro, added Maria Rachel Carvalho, AmBev National Brands Manager.
