The campaign was signed by Graphene by IPG and starred by the player Marta, with voiceover by Dira Paes
Latam launched its new brand signature, Latam without borders, with the aim of establishing the company’s commitment in the markets in which it operates.
The signature was revealed during the Fantstico break this Sunday (14), with a film starring the player Marta, Global Leader of Diversity and Inclusion of the LATAM Group, and with the voice of the actress Dira Paes, in a campaign signed by Graphene by IPG and that its main part is a film shot in Brazil and in Orlando, in the United States.
We want to bring the company closer to the consumer in a more humane and Brazilian way. We seek a connection beyond the flight. We want to be part of your dreams, desires and goals, said Amira Ayoub, Head of Marketing at LATAM Brazil.
The film will be broadcast nationally on open and paid TV between August and September, in addition to digital media developments. The campaign also includes pieces for OOH, and social networks from LATAM.
In addition to the new signature, Latam also announced the sponsorship of The Town and will be the official company of the festival that will be held in So Paulo, in the month of September 2023. The festival is signed by the same creators of Rock in Rio.
