The partnership will focus on actions and content on all communication fronts such as digital, offline media, e-commerce and direct sales materials
Eudora chose the businesswoman, influencer and actress Jade Picon to be the new brand ambassador to represent the Eudora Sige line.
For the announcement of the brand’s new face, Eudora participated in the process of transforming the look of Jade Picon, who cut and colored her hair to play Chiara, a character in the next nine o’clock soap opera on TV Globo, Travessia.
Jade is the personification of the Eudora woman, combining determination and sophistication, some of the reasons that led us to bet on this partnership. Decided, courageous, confident and with a career of years, despite her young age, she has a unique shine. Jade has a lot to add to our brand and together we will build many actions ahead, stated Fernanda Utrini, Eudora’s marketing manager.
The partnership will focus on actions and content on all communication fronts, which include the areas of digital, offline media, e-commerce and direct sales materials.
