She will act on the social networks of the Johnnie Walker Blue Label and Ketel One brands
Diageo introduced actress Marina Ruy Barbosa as an ambassador for two of its Reserve spirits. With that, she will star in content on social networks and brand actions for Johnnie Walker Blue Label whiskey and Ketel One vodka.
At the beginning of the year, Marina had been invited by Johnnie Walker to participate in an activation of the brand during the Carnival of Arara, in Rio de Janeiro. Furthermore, according to the brand, another factor for her choice was the public’s perception of sophistication of the actress’ works.
Marina is recognized by the general public and at the same time it has an excellent grip on the luxury segment. These characteristics will ensure that, through the actions in which she participates, the message of Ketel One and Johnnie Walker will have excellent amplification without losing its credentials, said Manoela Mendes, director of Diageo’s Reserve portfolio.
