Operation will have the performance of different companies of the Publicis Group, such as Sapient and Deepline
DPZ is the new branch of Seguros Unimed. The new partnership, which begins this month, will begin with the repositioning of the brand, which will present itself to the market beyond the Health segment.
The operation will be coordinated by the agency and will have the performance of different companies of the Publicis Group. The bet is to offer an integrated and multidisciplinary work. Fernanda Galvo, leader of Publis Health, a unit created to provide health expertise to clients in the segment, will be in charge of account management.
In addition to DPZ, the advertiser can count on the work of two more companies of the Publicis Group, Sapient and Deepline.
For Seguros Unimed, the partnership with DPZ, one of the main advertising agencies in the country, is a fundamental step towards the repositioning of the brand. According to the Marketing Superintendent, Renata Ucha, one of the strategies is to increase awareness.
With this new partnership, our objective is to take these values to the external public, enhancing communication. We want to show that Seguros Unimed has insurance solutions that accompany the client at all stages of his life, taking care of his health and guaranteeing protection of life and property, he said.
