The new Oi Fibra campaign, which debuts today on open TV, shows that Nova Oi is focused on Oi Fibra, its high-speed internet and, more than ever, at the consumer’s side for everything he needs to do. Part of the campaign, the film created by Oi Hubble with youtuber Whindersson Nunes, reinforces the attributes of quality and stability of Oi’s fiber, showing the comedian in various environments of the same house, always connected.
The film begins with Whindersson on top of the operator’s green halo talking about Nova Oi. Soon after, he is already on the couch, where he makes a video call on his laptop. In the bedroom, he takes a spin class watching his tablet. In the kitchen, he watches a movie and burns a dish he is cooking. On the roof of his house, he relaxes listening to music, with a portable speaker by his side. Always connected and without worrying about the quality and stability of Oi Fibra.
Meanwhile, Whindersson says, in off-line: “What if, in addition to Oi FIBRA 400 Mega all over the house, you still have Oi Expert, specialists to help you, in whatever you need, to make the most of the internet? Here it is, baby”, he says, referring to Oi’s technology support service. This support service will be worked on the web with short films that show complicated day-to-day situations and where Whinderson brings solutions either with Oi Expert or with Oi Fibra.
With a young audience in mind, the campaign also features humorous content on Oi’s social media profiles – Instagram (@oi_oficial), Facebook (@OiOficial) and TikTok (@oi_oficial)). Through creators such as @leozinlemoss, @danmendes and @eujuliovitor, Oi brings the humor of digital natives to further reinforce the brand’s innovative DNA.
In a fun way, they reinforce the stability attributes of Oi Fibra, giving the internet a chance in their posts. Dan Mendes brings his already characteristic characters to show that with Oi Fibra, no one needs to fight over the internet at home anymore. Whindersson Nunes, in turn, runs the “Question for those who have”, answering questions about technology, in a way that only the youtuber is capable of, with a lot of humor and wit.
Lívia Marquez, Director of Communications and Media at Oi, explains:
“The idea is to create a light and humorous narrative with content creators to convey the messages of stability, innovation and credibility. They talk about connection in a fun way, reaching audiences of all ages.”
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