Developed by Ogilvy, ‘Secret identity‘ makes an analogy with a popular superhero who hides behind his glasses
The eyewear brand Transitions joined the Porta dos Fundos collective to show how, through lenses, it is possible to have better vision. The film ‘Secret Identity’ features a screenplay written by Jhonathan Marques and Antonio Tabet, and tells the story of an employee who hides a secret identity through glasses with Transitions lenses.
The campaign, the result of a partnership between Ogilvy Brasil, Blinks, the Transitions brand and Porta dos Fundos, will be available on the social networks of Porta dos Fundos and the Transitions brand.
Considering the brand’s media strategy, we sought different ways of talking about the product and its benefits. It’s the first time that Transitions Optical does an action with Porta dos Fundos and we are sure it will reach our target and generate even more interest, brand”, said Vanessa Johns, marketing director for Transitions LatinoAmrica.
