Platform registered 89 million views in more than 5 thousand videos published during the last edition of the event
Scheduled for the first two weeks of September, Rock in Rio 2022 has generated more and more conversations on Twitter. A survey of the platform itself in Brazil revealed that 87% of users are looking forward to the festival’s arrival, and 85% of people have a space on the web capable of making them feel closer to the festival.
For brands that want to generate conversations, the platform has identified that videos are the favorite format, so people want to follow what is happening at the festival – preferably almost in real time. In the last edition, the microblog registered 89 million views in more than 5 thousand videos published during the event, which generated approximately 6 million conversations.
In addition to the event, the network has seen the format grow, following the trend that is also present on other platforms, such as TikTok, Instagram and Facebook. It added 3.5 billion views daily in 2021, a number that represents a 124% increase compared to 2020.
According to the survey, the platform is the first source of information about Rock in Rio for 84% of people. A gain in relevance that is connected with the interest in music on the network, which was the subject that generated the most conversations in the country in 2021 with more than 715 million tweets.
“The conversations that take place before, during and after festivals like Rock In Rio generate insights for brands to follow and genuinely interact with their audience, exploring the best formats with relevant content”, says Vincius Magalhes, sales manager for Twitter Brazil content.
