The campaign, created by Soko, reflects on healthier eating habits for dogs
Petlove launched the “Eat with your Dog” movement, which aims to engage dog owners to reflect on their pets’ diet.
The campaign was conceived by Soko and shows the moments that people spend with their dogs and focused on True, a natural food brand sold at Petlove.
True is the only Super Premium feed in Brazil without viscera flour, made with real ingredients such as chicken, sweet potatoes, carrots, broccoli and brown rice. It is a more natural food and it is time for the love we feel and receive from our pets. That’s why we bet on the movement, which is the provocation for tutors to give more importance to feeding their pets and share the moment of meals together”, highlights Andr Romeiro, executive director and founder of True.
The campaign and the film can be seen on the True brand’s social networks and on the brand’s official pet influencer squad’s Instagram.
We created a movie inviting people to give more importance to feeding their pets and eating with them. The “Eat with your Dog” movement appears to provoke a reflection on what real food is and its relationship with ingredients that humans can also eat, said Rafael Alves, Creative Leader of Products at Soko.
In addition to the videos, the campaign also includes the launch of a set of ceramics signed and developed by Do Barro, a handcrafted ceramics brand from So Paulo, which will be on sale for a limited time and quantity on the Petlove website.
