This week’s LIVEADS interviews Paulo Itabaiana, Managing Director at Teads, a global media platform present in 20 countries, to talk about the Attention Economy.
The attention economy is based on information management, with human attention as its main focus. In the middle of the information age, attention has become a valuable asset disputed by different types of companies, with their platforms, screens and content.
The concept was first created and used in 1971 by economist, psychologist and political scientist Herbert Alexander Simon.
The LIVEADS interviewee has worked at companies and media groups, such as Grupo RBS, Globosat, Facebook and more recently Grupo Record. Advertising professional, with an MBA in Marketing from ESPM-SP, he recently completed the Data Analytics course at the University of Cambridge.
The program of lives with professionals from the universe of technology, creativity and innovation is presented by Daniel Rosa, CEO of ADNEWS.
LIVEADS with André Braga is a WT1 Digital production, and you can check it out on the ADNEWS YouTube channel.
Teads manages brand and agency campaigns on its own platform, and customers can access inventory premium, through programmatic purchasing.
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The post LIVEADS #178 – Economy of Attention, with Paulo Itabaiana, Managing Director at Teads appeared first on DNEWS.
