Agency the new sponsor of the So Paulo cycle lane





Agency the new sponsor of the So Paulo cycle lane























Coranda TV e Publicidade Eirelli will be responsible for managing the 114,000 meters of leisure area in the capital for the next six months

Agencia Coranda TV e Publicidade Eirelli became the new sponsor of the leisure cycle lane in So Paulo. The company’s approval took place this Thursday (18) by the Municipal Department of Mobility and Traffic, published in the Official Gazette of the Municipality.

The agency, which presented a total operating cost of R$ 6,250 million, will be responsible for managing the 114,128 meters of leisure area in the capital for the next six months.

According to the notice published by the Secretariat, the expected date for the start of the company’s activities on the cycle lane is August 22, with an end scheduled for February 19, 2023.

About a month ago, the Municipality of So Paulo had to reopen the public notice to seek a sponsor for the area after Uber’s withdrawal. The Coranda TV and Publicidade Eirelli agency was the only company that showed interest in taking over the bike lane.


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