The campaign created by Galeria was produced by O2 Filmes. The presenter gave up his money to star in the play
McDonalds launched its traditional McDia Feliz campaign, which will take place on August 27th, and to invite people to participate in the action, the campaign created by the Galeria agency selected Tadeu Schmidt to be the ambassador for the date.
The current presenter of Big Brother Brasil voluntarily gave up his participation fee in the advertising campaign and embraced the cause of McDia Feliz.
The 30’s film, produced by O2 Filmes and which is being broadcast on open and closed TV and in the digital environment, features an emotional speech by the presenter, inviting the audience to look more closely at the day.
Happy McDia is more than just a date on which the Big Mac’s income is donated to actions aimed at children’s health and education. It is a time when we can unite to be part of a chain of good that has a positive impact on the lives of thousands of children and young people across the country. an action that mobilizes and engages thousands of people and that makes us very proud, said Joo Branco, VP of Marketing at McDonalds Brazil.
In addition to explaining the dynamics of McDia Feliz, the scenes show Schmidt’s meeting with children and young people who represent those who will benefit from the amount collected, highlighting the importance of investing in the health and education of new generations.
Our challenge is to always bring a new way to invite people to participate in this date with McDonalds. The moving speeches became a trademark of Tadeu this year and bringing this excellence in oratory that he has, in favor of such a noble cause, was the insight that made this campaign even more special, with great potential to make a difference by impacting the audience, concluded Guzera, Creative Director of the Gallery.
