The campaign counts with the participation of Gabriela Prioli, Konrad Dantas and Rolando Boldrin
Bank does not have to ask how much you earn. You have to ask what you want. This is the motto of Santander’s new campaign to democratize the Select segment.
The action counts with the participation of Konrad Dantas, KondZilla, Gabriela Prioli and Rolando Boldrin, who emphasize the break that the bank performs by breaking a tradition of more than 40 years in the banking world by offering a service that was previously aimed only at customers with high income for everyone.
In the campaign, the protagonists say that your income no longer determines which account you will have.
The democratization of Select brings us closer to what we want, which is to transform the bank into the best consumer company in the country. In this sense, what we are doing can be seen as a historic redress, because no company should restrict a customer’s right to opt for a service they are willing to pay for. Only the banking sector still did this, and we are not afraid of being the first to abandon this practice, said Igor Puga, director of Brand and Marketing at Santander.
The director responsible for Santander Select, Geraldo Rodrigues, stated that the campaign repositions the segment as a young, democratic and inclusive brand and added that stopping restricting access is a work that goes hand in hand with efforts to guide the customer to do the best choices in your financial life.
We believe in people’s power of choice. At Santander, who decides what they need, who is sovereign in the consumption decision, only one person: the customer, who must be free to choose whether to have a team of specialists available 24 hours a day by chat or phone, investment advice, experiences in events and exclusive discounts, and for that it doesn’t matter how much you earn or have available to invest, says Rodrigues.
The campaign debuted this Monday (15th) and is publicized on open TV, closed TC, digital channels and OOH. Furthermore, the bank will also be the first brand to have a commercial insertion within a new advertising format at Globoplay. The campaign is displayed each time the user pauses a video they are watching on the streaming service.
