The videos will prepare the audience for the event, introduce the players and provide information about the competition
There are three months to go until the World Cup in Qatar and the warm-up of the event, which is expected to have an audience of 5 billion, according to the FIFA president, Sportv has launched a campaign to start the warm-up to cover the competition.
In total, there will be eight films to prepare the public for the clashes between the world teams, introduce the players and provide information about the groups that will play.
The first two videos will highlight the stars and attributes of two world football powers: Brazil and France. While Neymar leads the Brazilian team in the search for the sixth star; the French, current world champions, are betting on the collective talent and quality of the attacking duo formed by Mbapp and Benzema.
The videos began to be aired in the intervals of the station’s programming this Friday (19) and will be published on Sportv’s official profiles on social networks.
During the Qatar World Cup, which begins in November, Sportv will dedicate its entire program to the event, broadcasting all 64 matches, special programs and pre-games of the matches with the participation of commentators, players, ex- players and coaches hired especially to cover the Cup.
