The campaign created by Agncia3 plays with everyday life in the Clean Clothes Uma Vitria concept
Limppano launched a campaign to announce the launch of Lava Clothes ODD, whose motto is “Roupa Limpa Uma Vitria”.
The campaign, created by Agencia3, shows the small unexpected achievements of everyday life, such as finding money in the pocket of the pants that have just come out of the washing machine and playing with everyday situations.
We were looking for a light and fun way, inspired by the daily reality of all of us, to build a campaign that really spoke to the brand’s audience, said Andr Carvalhal, CEO of Agencia3.
In total, the campaign has two films that will premiere on TV Globo during the break of Caldeiro do Mion and Domingo do Huck this weekend, on August 20th and 21st. Communication will be supported in spots on Mix and SulAmrica Para Diso radios and also with pieces on Google, Meta, Tik Tok and Adsplay platforms.
This is an important characteristic of ODD, such a traditional brand that stimulates the affective memory of at least two generations. We deliver an efficient and high-performance product, attributes that Brazilian consumers are looking for. Limppano works to develop multifunctional solutions and we are coming to television with a campaign that enhances this value for the public, comments Claudia Bandeira, the company’s Marketing Manager.
In addition to ON and OOH films and media, the campaign includes actions with influencers on social networks and brand activations at large events. After the launch of the campaign, influencers will invite the public to share their experiences with the Laundry Dirty on Tik Tok challenge.
