Campaign has two videos that aim to show the strength of Disney Princesses and how these stories inspire the public
In celebration of the month of princesses, celebrated by Disney in the month of August, the Disney Princess franchise presented the “Stories That Inspiram” campaign with the objective of extolling real stories and attitudes of overcoming and courage.
The campaign has two videos, “Attitudes” and “Manifesto”, which aim to show the strength and authenticity of Disney Princesses and how these stories inspire the public. The films will be broadcast on pay TV and on the internet.
In addition, the campaign also features a four-episode webseries that feature the stories of young Olympic athletes from Brazil and other Latin American countries, such as: Beatriz Ferreira, Brazilian female boxer; Alexa Moreno, Mexican gymnast; Jacinta Martnez Ranceze, Argentine artistic swimmer; and Macarena Prez, Chilean BMX Freestyle cyclist.
The videos tell how young women struggle day by day to achieve their aspirations, showing that they are examples of attitude, determination and overcoming.
In partnership with ESPN, the contents are being broadcast on the channel during the month of August and will also be shared on the official Instagram profiles @disneyrprincesabr and @espnbrasil, and on the official Disney Brazil channel on Youtube.
