Ao developed by CP+B was for the margarine brand Delcia, and was aired this Friday (19)
In this Friday’s ‘Mais Voc’ (19), the presenter Ana Maria Braga appeared eating yes, eating various objects from her scene. The scene, somewhat unusual, is part of an action by the Delcia brand.
The proposal was to promote a fun moment for the viewers. The table top, the dishes, the Delcia packs and even the Louro Man himself turned into a cake in action.
“The edible scenario was a way to achieve our objective, which is to highlight the different possibilities that margarine offers in the creation of desserts, in an extroverted, surprising and spontaneous way”, highlighted Michele Srour, Seara’s marketing director.
Jos Diniz, content director at CP+B, said that the purpose of the action was to insert the brand into pop culture. “Traditional formats can also be re-signified when we add subjects that are being talked about and created by people regardless of the media,” he said.
