Since 2017, Ogilvy globally has undergone several changes, including new business pillars in its portfolio. Adaptation is seen as a way to respond to the growing demands of modern marketing and keep up with the behavior of today’s hyper-connected consumers.
In this context, Ogilvy Brasil was attentive to market trends and, in order to meet them, began to offer courses in a business unit within the agency, the Ogilvy Consulting & Experiencewhich began as an operation with fewer than five people in 2017.
Today, the area has almost 50 professionals, with end-to-end work, including strategy, creation and implementation of Customer Experience, CRM & Loyalty, e-Commerce, Digital Products and Marketing Technologies, in addition to Business Transformation, Growth and Innovation, Marketing and Brand Innovation and Sustainability.
Fernando Musa, CEO of the agency in Brazil:
“For Ogilvy, these new disciplines only confirm the Group’s vision of business partnership and seeking to innovate with our customers. Consumer needs change daily and we have to meet this demand, in an agile, personalized and strategic way, and Ogilvy Consulting & Experience fully assists in this.”
Ogilvy Consulting & Experience works with clients from different sectors, such as: Alliance Global Investors, BMW, Coca-Cola, Colgate-Palmolive, Epson, Google, Grupo Tavares, Kimberly-Clark, Nestlé, Pfizer, Pierre Fabre, Syngenta, among others . The biggest achievement in these 5 years was to grow organically, year after year, offering increasingly complete solutions to customers, including expanding scopes, in some cases, to the whole of Latin America.
The work of Ogilvy Consulting & Experience consists of, for example, designing and implementing always-on Digital Commerce strategies, First Party Data acquisition programs, innovative CRM & Loyalty programs, digital products for different brands, Business Transformation strategies , among many other services.
Alessandra Dal Bianco, Managing Director of Ogilvy Consulting & Experience in Brazil, points out:
“Our mission is to support the growth of Customer Experience and Business for our customers, through strategy, creation, data and technology. Throughout this 5-year journey, we have consolidated our capabilities, honed our tools to make a difference in our clients’ communication and marketing mix.”
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