Shoppe changed SH to X and adopted a dynamic language, based on the popular Xuxa program and adapted as “Show da Sh”, on the
Shopee announced Xuxa as the new platform ambassador to kick off the holiday season.
The presenter will be the star of the campaigns that start the year-end season, starting with 9.9 Super Shopping Day, which debuts this Monday (22) and runs until September 10, the day that the platform celebrates the Official Shopee Festival and Shopee Sexta-feira Negra.
The main video features the queen of the shorts singing a parody of the hit Ilari” as she leaves her spaceship, customized with the brand’s colors and logo, alongside her stage assistants.
We wanted an ambassador that conveyed the Shopee personality and Xuxa the perfect match. She brings credibility and exudes joy in all her work for nearly 4 decades. In addition, their songs are unforgettable and remarkable, explained Felipe Piringer, responsible for marketing at Shopee.
The piece will be broadcast on the main open and closed TV channels in the country and on social networks.
For the campaign, Xuxa adopted the SH instead of the famous X and customized the hair color from blonde to orange. On the other hand, Shoppe also changed SH to X and, in addition, the company’s social networks began to adopt an even more dynamic language, based on the popular Xuxa program and adapted as “Show da Sh”.
Consumers will also have exclusive content such as behind the scenes of the campaign, in addition to 50 influencers for the dissemination of campaign benefits and discounts. Among the names are youtuber Sthefane Matos, Bruna Gomes and Weel Silva.