Starts this Wednesday, 24th, at São Paulo Expo, the Digitalks Expo 2022, the main Brazilian business event in the digital economy and technology. The return of the meeting, to the face-to-face format, after two years of remote editions due to the pandemic, should attract an audience of six thousand participants very interested in updating, experience and networking.
The schedule promises not to disappoint. There are 350 national and international speakers, 12 stages, 144 hours of content and 120 exhibiting companies. The event will bring topics such as Artificial Intelligence, Leadership, Marketing, ESG, Innovation, Content Creation, Marketing and trends. The 13th edition will have as one of its main attractions the speaker Jose L. Barletta, president of Barnews Research and Pilar Mendiola-Fernández, one of those responsible for the marketing strategy of the campaign of former US President Barack Obama.
Barletta, named the oldest Millennial in the United States by CNN, is also executive editor of business and augmented reality magazines, as well as president of the US Chamber of Commerce and Latin Industry (CAMACOL). During the event, the American will talk about the metaverse and its impacts on business and society.
The already traditional Award is also confirmed ABRADi Digitalxthe main recognition of the digital market, which will reward professionals who work in specific segments.
Check out the Wednesday morning attractions
The general opening of Digitalks Expo 2022 takes place at 8:30 am in the Congress stagefollowed at 9 am by the first keynote of the event, with Ricardo Laganaro, from ARVORE, Fed Grosso, from Adobe, and Ruben Feffer, from Ultrassom Produção Audio, to talk about Creativity and Leadership, moderated by Martha Gabriel, who will continue on stage to interview Tânia Cosentino, CEO of Microsoft, at 9:40 am.
in the auditorium Innovation Experiencestarts at 10:40 am the Special Track “What to do to create relevant and creative content”, with Andre Gaigher and Igor 3k, from Flow Studios.
Simultaneously on stage Ads & Digital Marketing, Lucas Amadeu, from OKA Group, talks about “The new Digital Marketing: transformations, strategies and technologies”, and at 10:155 am, at Business Trends, there is a lecture on “Experience Trends for E-commerce”, with Briza Bueno, from AliExpress Brazil. Back to Congress stageat 11:20 am, who commands the Special Track “Flexibility as a value in contemporary work” is Felipe Rizzo, CEO of WeWork, with the participation of Tijana Jankovic, CEO of Rappi Brasil, and Viviane Sales, VP of Creditas Benefits.
What to see on Wednesday afternoon
In the afternoon, the event returns with more marketing news on stage Ads & Digital Marketing, with the Special Track “Strategies for brands on TikTok”, at 2:20 pm, which will be moderated by Dindi Coelho, Creative Strategist Lead of the platform. On the stage Congressthe afternoon will feature André França, from WMcCann, talking about “Culture, management and trends in advertising”, followed by a panel, at 2:40 pm, with Eduardo Simon, from Galeria Estratégia e Comunicação, Marcia Esteves, from Lew’Lara\TBWA and Mario D’Andrea, President of ABAP, who will talk about “The biggest challenges facing the Agencies today”.
in the auditorium Innovation Experience, Edilene Loiola, Head of Women in E-Commerce, leads the panel “Women in Business”, at 4 pm, which will have the participation of Ju Ferraz, from Holding Clube, Lívia Mendonça da Alelo, Shirley Fernandes, from N1 IT, from Grupo Stefanini, and Tatyane Luncah, from Women in E-commerce. At the same time, the +Digital Award takes place, in Executive Stage.
Digitalks Expo goes far beyond the marketing and customer experience debates. At the Fintech View, many discussions on innovation, finance, cryptoeconomics and technology, such as the lecture by Pablo Spyer, CEO of Vai Tourinho and presenter of Jovem Pan, at 2 pm. Innovation applied to the health area is the theme of the palco Health Summit and also a Talk Show with Paulo Nigro, CEO of Hospital Sírio-Libanês, at 4:40 pm.
Closing the first day of the event, the Special Track “Mars: our next home” takes place, at 17:20, on stage Congressand will have the participation of Eduardo Guizar, a former NASA collaborator who participated in the design of the wheel motors of the Curiosity robot, which is on the red planet.
See what happens Thursday morning
On the stage Innovation Experience, starting at 10:35 am, there will be the panel “Innovation and business”, with the participation of Amit Louzon, CEO of Ituran Brasil, José Luiz de Genova, Country Manager of Taboola, and Thiago Siqueira, Sales Director of NICE. Taking discussions on legislation in the digital economy to the auditorium Blockmasterthe panel “How the regulation of cryptoassets impacts the market” starts at 11:05 am with Rodrigo Monteiro, from ABCripto (Brazilian Association of Cryptoeconomics), moderated by Isac Costa, Lawyer, Professor and IREE Coordinator.
The lecture “How to build beloved brands in better societies” takes place from 11:30 am, on stage Master Talks, with Marcos Dimenstein, from Catraca Livre. At 12:15, the Talk Show “How to build an R&D network and transform your company’s culture?” with Camila Novaes, from Visa, followed by Bruno Martins, from Olist, and Gustavo Zobaran, from Ciclic, who ended the morning with a panel mediated by Fabio Rodrigues, Founder of U5 Marketing – Designers as a Service, with the theme “How to Will technology and data shape the business?” at 12:50, both in the auditorium Executive.
Closing on Thursday afternoon
“Business Messaging and Conversational Commerce: the secret to attracting and delighting customers to turn conversations into business” is the theme of the Special Track that takes place at 3 pm, on stage Congresswith moderation by Patricia Rocha and participation by Luiz Marcelo, both from Take Blip, in addition to Marcos Oliveira, from Meta.
No Fintech View, at 4 pm, it’s time to talk about Digital Services. The lecture “How to innovate in financial services and meet the various consumer demands” features Ingrid Barth, from Linker, Karen Machado, from Banco do Brasil, and moderated by Julia De Luca, from Itaú BBA. already in Ads & Digital Marketingthe AdNews Award starts at 4:50 pm, closing the stage program.
Simultaneously, the Digitalks Expo 2022 lineup kicks off its latest on-stage conversations Congress, where, from 4:20 pm, the Talk Show “The Silver Economy in the Technological World and a Review of Technology and its Future Trends” takes place, with José L. Barletta from Barnews Research Group. After the Talk Show and closing ceremony, the event will also feature the Digitalks ABRADi Award, at 6:30 pm, followed by DigiParty.
“This year we want to take our lessons learned from the events of the last two years to São Paulo Expo. Digitalks Expo 2022 comes to impact the public with an even more complete edition, combining both the advantages of the digital environment and the face-to-face”, explains Flavio Horta, CEO of Digitalks.
To note on the agenda:
Digitalks Expo 2022
When: 24th and 25th of August
Location: São Paulo Expo – 1.5, Rod. dos Imigrantes – Vila Água Funda
More information and tickets on the official website
The Digitalks post starts this Wednesday, with 350 speakers appearing first on DNAMEWS.
