Most advertising formats available can be marketed by CPM (Cost Per Mill Impressions)
Uol launched its new advertising sales format. Now, most of the advertising formats available on the site can also be marketed by CPM (Cost Per Mill Impressions).
According to Uol’s Advertising director, Bebeto Pirr, the change allows brands to guarantee advertising space by volume of impressions. “
“It was already possible to get an advertising space on UOL’s homepage on a daily basis, both on desktop and mobile. Now, we offer a universe of opportunities for the brands’ campaign,” explained Pirr.
Uol’s homepage counts 217 million visits and more than 1 billion impacts estimated every month through the website’s main page. In addition, 12 million impacts are recorded daily in the Cutting Edge format on the website’s home page.
