The brand released its new toothpaste in the mouthguards used by the players of the São Paulo team
Sensodyne held a medium action in the classic between Palmeiras and Flamengo, played last Sunday (21).
In the match, the company entered the field with the players of the São Paulo team using custom mouthguards with the announcement of the launch of the brand’s new toothpaste. The action was developed by Publicis Leon and 100 Sports, together with Palmeiras.
In addition to the action, the company activated the launch during the broadcast of the game on Globo and on the advertising boards of the stadium.
With the action and the new toothpaste, the company aims to raise public attention to the importance of oral care and protection.
The action continues with activities in the digital scenario and, in partnership with the Gaiah agency, influencers will promote the launch in the coming days on social networks. Among the influencers are Fred Desimpedidos, Igo and Mtico do Podpah and Luana Maluf.
