The brand, which underwent rebranding last year, wants to reinforce its pillars and differentials with the new communication partner
Purple Cow is the new agency chosen to take care of the Americanas Marketplace account, which has more than 132,000 entrepreneurs. Last year, the area underwent a rebranding and was completely redesigned.
We are happy to have Purple on the mission of consolidating our brand, presenting all the opportunities of the Americanas Marketplace ecosystem and further reinforcing the pillars and differentials of our business, says Mayra Gianoni, business manager at Americanas Marketplace.
According to Marcelo Bernardes, CEO of Purple Cow, the strategy is to explore a creative vision that seeks leadership and consolidation for the brand. Creating a challenge for Americanas Marketplace that made us very excited. Meeting the expectations of one of the biggest players in the market, which has data as its core, was a very important recognition for us”, he adds.