In addition to branding the brands, the agency will also be responsible for the social media strategy and the development of campaigns for the marketplace
Everest Refrigerao chose WMcCann to create the branding project for the company’s brands, the social media strategy and the development of campaigns for the marketplace, in addition to a 360 campaign, which will be the first in the company’s history.
Everest is entering a new moment in its history. We want to strengthen the relationship with our customers and improve our performance. WMcCann will be an important partner in this new phase, said Carlos Alexandre Rangel Guimares, Commercial Director of Everest Refrigerao.
The WMcCann team that will handle the account is based in the city of Rio de Janeiro, where the Everest factory is also located.
We are very proud to have been chosen to be Everest’s communication agency at such a strategic time for the company, added Andr França, President of WMcCann.
