Among the actions, the brand built the “Tadeu do Amanh”, where presenter Tadeu Schmidt appeared older and sharing information about the future
The Omo brand supported Criança Esperana for the 4th consecutive year and invested in actions that had education as a central pillar. In the strategy, it also developed a partnership with iFood, through which people can donate any amount or buy products from the brand, with part of the value reverted to the project, until August 31st.
In Actions on the Globe, he created the SOMOS Gymkhana, led by Carol Barcellos and Fbio Porchat and broadcast throughout the Months of Hope, held between the 13th and 14th. In the game, Nicolas Prattes, Danilo Mesquita, Luciano Quirino and Heslaine Vieira answered on sustainability and the environment.
On the 15th, when the big event took place, the brand took to “Tadeu do Amanh”, with presenter Tadeu Schmidt, who is also the company’s ambassador. He appeared older and shared “future” news to address the importance of small choices and the impact power of our actions.
“Reconciling what’s good for us with what’s good for the planet may seem difficult. That’s why it’s so important to talk about the small attitudes we can take to help build a better world tomorrow,” he said.
This year’s edition had the largest audience in recent times and has become one of the most talked about topics on social networks. “That is why we are sure that we have reached the homes of many Brazilians, bringing information, raising awareness and planting this seed to build together, one choice at a time, a much better future for us and the next generations”, said Vinicius Menezes, marketing manager from Omo.
