Agency specializing in OOH hired Aloisio Farias for the position with the aim of strengthening the use of data
Specialized in out-of-home communication, Streetwise introduces Aloisio Farias as its new director of market intelligence, since until then he was open in the agency’s structure.
Farias has more than 20 years of experience in the OOH media, having worked at agencies such as Lowe, Plusmedia, OOH Plus, Acesso OOH, Africa, VML Brasil and Galeria. During this period, he worked for the main advertisers in the Brazilian market, such as Unilever, J & J, C & A, Warner, Pernambucanas, Netflix and Vivo.
At Streetwise, professionals come with the challenge of making out-of-home customer experiences more efficient, strengthening the use of data and intelligence in strategic planning.
I am very excited about the challenges that I take on at Streetwise, at a time of full recognition of the importance of OOH, whose potential for growth is enormous and requires more and more a specific and concentrated look for its best use, says Farias.
“The arrival of Alosio reinforces our excellence and obstinacy in taking OOH media campaigns to a new level of quality and efficiency, and brings our agency even more strategic capacity and in-depth knowledge of all regions of Brazil”, says Rodrigo Famelli, Partner and COO of Streetwise.
