The initiative is part of the #Miranha60Anos campaign, promoted in synergy by Disney
Spider-Man turns 60 in August and, to celebrate the date, Disney promoted an action between two of its brands: Marvel and ESPN.
During this Tuesday’s SportCenter program (23), presenter Bruno Vicari incarnated the character and appeared on the broadcast wearing the Spider-Man mask.
The initiative is part of the #Miranha60Anos campaign, promoted in synergy by Disney. The action works with the imagination of sports fans to bring the public closer to one of The Walt Disney Company’s main properties, showing how the superhero who scales New York’s buildings is present in the sports community.
“Spiderman is not just a hero for me, but especially for my daughters! They had more fun than I did with this game. And I could feel like the Spiderman of the ESPN Multiverse,” said SportsCenter host Bruno Vicari.
