Etermax Brand Gamification, a division of Etermax that helps brands create deep connections with their consumers through games, will participate in Digitalks Expo 2022, the main event on digital economy and technology in Brazil, which takes place on August 24th and 25th at São Paulo Expo, in São Paulo.
With an agenda composed of panels and lectures, the brand will preview an unprecedented whitepaper on player behavior and will share relevant data about games such as enriching pastime, the importance of Data Drive in this industry, gamification, in-game ads and the power of retail games.
The etermax Brand Gamification team at the event will consist of Christian Cunha, Country Director of etermax Brand Gamification; Renata Bagarollo, Sales Manager; Reynaldo Assunção, Client Service and Beatriz Vasco, Commercial Head. In total, the team will deliver and mediate nine panels and two keynotes, which can be seen below:
Wednesday (24/8):
Palco Brand Gamification: 11h30 – 12h30 – Panel: Gamification in Out of Home (RZK + Renata Bagarollo)
Palco Brand Gamification: 12h30 – 13h30 – Panel: 360 degrees in eSports: streamers + teams + technology (GB + Fio + Reynaldo Assunção)
Palco Brand Gamification: 14h10 – 15h10 – Panel: How Gaming brings value to the entertainment industry (Amanda Garcia + Beatriz Vasco)
Palco Congress: 15h10 – 16h20 – Lecture: Who are we when we play? (Christian Cunha)
Palco Brand Gamification: 16h30 – 17h30 – Panel: World Cup: Gamification in Major Events Territory (Paulo Borba + Danilo Ken)
Palco Brand Gamification: 17h30 – 18h00 – Institutional: Success Stories of Advertising in GAMES (Beatriz Vasco)
Thursday (25/8):
Palco Brand Gamification: 11h30 – 12h30 – Panel: In Game Advertising for streaming (Beatriz Vasco + Patricia Torricilia)
Palco Brand Gamification: 12h30 – 13h30 – Panel: Power of Data Driven in the Gaming Industry (Francisco Castro + Christian Cunha)
Palco Brand Gamification: 14h10 – 15h10 – Panel: How is the Gameplay of the agencies? (Luis Velloso + Beatriz Vasco)
Palco Brand Gamification: 15h10 – 16h10 – Panel: Training and engagement through gamification (Reynaldo Assunção)
Palco Ads + Digital Marketing: 16h10 – 17h00 – Lecture: Power of Gaming for Retail (Rodrigo Havro Rodrigues + Adriana Felississimo + Christian Cunha)
Palco Brand Gamification: 17h00 – 18h00 – Panel: Success Stories of Advertising in GAMES (Beatriz + Renata + Reynaldo + Danilo)
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