The brand has teamed up with Podpah for the continuation of the brand’s new signature, “I Rise We Rise – Your Success and Your Success”
Chivas Regal launched a series of videocasts to talk about the career and life trajectory of Brazilian artists who are inspirations for the younger generation, called “Chivas – Brincando o Corre”.
The series is a continuation of the brand’s new signature, “I Rise We Rise – O Seu Sucesso e o Sucesso dos Seus”, which featured the debut of “Chivas House of Success”, an experience house located in the center of So Paulo during the month of July.
Chivas believes that good ideas are born from a collective journey, because success manifests itself in plurality. With ‘Brindando o Corre’ we want to show how much Chivas values and celebrates the achievements of these talents, while also helping to inspire a number of other people, said Patrcia Cardoso, marketing director at Pernod-Ricard Brasil.
The beginning of “Chivas – Brindando o Corre” took place this Tuesday (23) with an interview with singer Ludmilla on Podpah, presented by Igo and Mtico.
In addition to the live with Ludmila, the project unfolds in episodes on Chivas channels with three more guests: Baco Exu do Blues, Mc Davi and Urias. The videos go on air throughout the months of August and September.
