The sponsorship aims to expose the edge family products, which will be visible in slots and inserts in the arena
Motorola became one of the sponsoring brands of Allianz Parque, located in Barra Funda, in So Paulo.
The sponsorship aims to expose the products of the edge family. During the soccer games, the products will be visible in slots, in three 30” inserts on the external televisions and on the 450 screens spread throughout the interior areas of the stadium.
In addition to brand exposure in digital media, Arena’s hospitality floors (3rd and 4th floor) will have the edge franchise’s naming rights.
One of our main strategies with sponsorship is to convey the message that Motorola has returned to the premium market and that we are investing in the segment with excellent products and important activations and sponsorships in territories relevant to the brand, said Andrea Brandi, marketing manager at Motorola. Brazil.
To complement the brand’s communication experience within the complex, Motorola opened a cabin with capacity for up to 18 brand guests. The space received a new decoration, with Motorola’s colors, logo and slogan, in addition to having a privileged view of the field and a display for displaying the products.
Allianz Parque is increasingly consolidating itself as the largest entertainment arena in the country, with a unique schedule of concerts, major football matches, restaurants, coworking spaces and various corporate and social events. In addition to Allianz Seguros, which signs our naming, major brands such as Motorola use this platform for their activation and relationship goals, added Marcelo Frazo, marketing director at WTorre Entretenimento.