The platform will be responsible for the copyright production of the brands for the competition
90min announced the renewal of the partnership with Amstel and Betfair for the final stretch of the 2022 Conmbenol Libertadores. The platform will be responsible for the copyright production of the brands for the competition.
”The biggest demonstration that we are on the right path in creating content for the championships are the long-lasting relationships we have created with our sponsors. We are building a history that is reflected in the passion and acceptance with which football fans and lovers are seen,” commented Bruno Fernandes, Commercial Director of Minute Media in Brazil.
As in previous years, Conquista da Amrica, sponsored by Amstel, will show the vision of Libertadores fans. Through a team of captains and influencers, the 90min team will show all the passion for games in the final phase of the championship. All formats will be built specifically for each of the social networks integrated with the brand and count on the help of influencers Saldanha (Atletico MG), Gabriel Ramos (Corinthians), Paulinha Alvarenga (Flamengo), Thays Kloss (Athletico PR) and Bruno Ramos (Palm trees).
All formats will be built specifically for each of the social networks integrated with the brand. Some of the participating influencers are: Saldanha (Atletico MG), Gabriel Ramos (Corinthians), Paulinha Alvarenga (Flamengo), Thays Kloss (Athletico PR) and Bruno Ramos (Palmeiras).
The Betfair project with 90min was designed in a model where the content is distributed in a segmented and customized way for the communities of the teams that are playing the Libertadores and the Sudamericana.
In this final stretch, the project will count on the participation of idols from clubs that play in both championships, such as Athirson (Flamengo), Marcos Assuno (Palmeiras), Clemer (Internacional), Danilo (Corinthians) and Cicinho (So Paulo).