The campaign “Feeding the flavor of childhood” signed by Greenz and has as its motto ‘What comes from the heart’
Chambinho returned to TV with a campaign that aims to connect the new generation to one of the most famous snacks of generation Y.
The “Feeding the flavor of childhood” campaign was created to generate brand awareness and encourage the affective memory of parents who, today, buy the product for their children. Signed by Greenz, the film focused on nostalgia from the childhood of the 1990s to tell about the launch of Chambinho Recreio, a branded yogurt in a ready-to-drink format that can be kept out of the fridge for up to six hours.
“The motto of the film ‘What comes from the heart’, to bring Chambinho as the ultimate reference for all the unforgettable delights of being a child: playing ball, discovering the world, riding a bike In short, an institutional campaign focused on the emotional , in nostalgia and in the bond between parents and children from the hook of the heart, which is the main historical asset of the brand”, explained PH Gomes, partner and CCO of Greenz.
The campaign film is 30″ long and will be shown on closed TV and digitally, on networks such as Facebook, Youtube, Instagram and Tiktok. The other pieces add the main functional attributes of the product, such as the nutritional capacity and the differential of staying up to 6 hours out of the fridge without losing its properties.
“Chambinho is a brand that awakens affective memory in adults and has a taste of childhood. The launch offers parents a nutritious, delicious and practical solution to put in their children’s lunchboxes. We want to continue launching products that provide unique experiences and contribute to a healthy diet. healthy as well as Chambinho Recreio, said Tatiany Ernesto, marketing director at DPA.
