Spotify’s global trends report, Culture Nextarrives in Brazil today, 18. In its fourth edition, the report explores the main audio consumption trends of generation Z and how this impacts the market and the dialogue between brands and these consumers, who today create and dictate trends around the world. world.
The 2022 Culture Next brings the 5 main trends between generation Z and digital audio consumption, presenting the advertising market with the main conclusions on how to engage this audience, according to their audience habits. The report delves into research on Gen Z who, in addition to trendsetters and fans, are looking to define their place in the world with the help of audio, and shares insights so brands and advertisers know how to effectively reach this audience.
To understand more about trends to win over Gen Z through audio streaming, check out more details of the report below:
- Fans and creators have never been closer. Gen Z is revolutionizing the way creators engage with fans, turning a one-way experience into a mutual relationship. In Brazil, 45% of Gen Z said they have joined a digital community, such as a subreddit or Discord, for fans of a specific creator. Today, creators deliver all-digital experiences to their biggest fans, charting their own path to fame in the process.
- To stand out, Gen Z is always finding new ways to express your individuality. This generation’s well-known fluidity when it comes to gender, sexual orientation and politics is also reflected in the music. 58% of these Brazilians stated that they listen to at least one artist or podcast that other people consider to be experimental, little known or niche.
- Audiotherapy is a trend among Generation Z. When seeking to process all their emotions, they find in the audio, especially in the podcast, this necessary support. More than half of Brazilians aged 18-24 listen to podcasts weekly, in Brazil, Generation Z listened to 111% more podcasts about mental health in Q1 2022 than in 2021.
- Podcasts generate intimacy with listeners. The Gz feel closer to their favorite presenters. With this, they show interest in interacting with brands through customizable ads in Brazil, 46% love being able to choose the ad they will hear on an audio streaming service. In addition, more than 1/3 of GenZ’s audience likes to interact with ads.
- Missing what they didn’t even live. Gen Z is nostalgic, but they also think about the future. In Brazil, 74% of Gen Z loves it when brands use old styles. Already 71% like it when they produce retro content or products.
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The post What Brands Should Consider When Conquering Generation Z appeared first on DNEWS.
