The campaign aims to demonstrate that the platform is a form of connection and dialogue between people
TikTok launched the campaign “We speak with a TikTok”, which marks part of the platform’s movement to expand and enhance the brand’s positioning in Brazil.
The campaign, conceived by Galeria and produced by Surreal Hotel Arts and Satelite Audio, aims to demonstrate that the platform is a form of connection and dialogue between people through video sharing.
The debut piece, entitled Mother and Daughter, brings the narrative How to say I remembered you, without saying that I remembered you?, which shows the daughter watching a TikTok video with a laugh like her mother and then sends it to her the video as a gesture of affection.
The campaign shows our focus on reaching people in a positive way, providing forms of connections and interactivity on and off the platform. The objective is to show that TikTok is in our daily lives, connecting and bringing people together with their most diverse content, said Julia Kahn, Head of Brand Marketing for TikTok in Brazil.
In total, the campaign includes six films for open and closed TV with national broadcasting, presence in cinemas, digital strategy, Out of Home (OOH) media, generation of collaborative content with influencers, merchandising actions and content in TV shows.
According to Carlos Schleder, Executive Creative Director of the Gallery, the campaign is based on a truth of the behavior of people, who increasingly use TikTok as a form of expression and connection.
“TikTok is a new language with which we communicate. Sending a TikTok is a new way for us to say exactly what we are thinking or feeling. With an infinity of content on all subjects, it is increasingly natural for people to find videos that they want to share, and the platform has the tools to make this happen in a simple and intuitive way”, added Schleder.
Among the different actions that are part of the campaign are also: OOH pieces geolocated in shopping malls, parks, corporate buildings and some iconic formats in subway stations in the city of So Paulo; and content threads on TikTok produced with the curatorship of influencers and on different topics, such as soap operas and football.
The campaign’s actions also gained ramifications for different programs on TV Mais Voc and Hora do Faro. The media strategy was developed by the Publicis Brasil agency and the social development by the FCB.
